Marketing+Plan

Marketing Plan
Like all creative advertising and marketing wizards, let’s think out of the box for a minute. What would happen if Apple, Nike or Sony took over your yearbook? Okay, it’s a little far fetched, but we are thinking out of the box here. Would Nike print flyers that said “ORDER YOUR YEARBOOK TUESDAY IN THE LUNCHROOM” hand-lettered with felt pen? Doubtful.

Let’s think like Apple, Nike or Sony; however, instead of jeans, shoes and electronics, our product is the yearbook — a limited-edition collector’s item.

List five ways you can get your audience to notice the yearbook. Be specific by listing the idea/strategy/tactic and then the reason why you think it would be successful in your school and community.